ALH President Participates in D CEO Magazine Roundtable

American Legend Homes President and COO Kevin Egan participated in D CEO Magazine’s roundtable panel discussion which, for the first time, focused on... Read more »

American Legend Homes President and COO Kevin Egan participated in D CEO Magazine’s roundtable panel discussion which, for the first time, focused on residential real estate. Moderated by the publication’s managing editor Christine Perez, the panel also included: Robbie Briggs, broker and owner of Briggs Freeman Sotheby’s International Realty; Erin Mathews, executive VP of Allie Beth Allman & Associates and founding partner of Mathews Nichols Group; and Ted Wilson, principal at Residential Strategies Inc.

The topics discussed by the panelists centered on the luxury home market and explored the overall forces impacting local residential real estate, including the Toyota relocation. Briggs said the Toyota relocation has reverberated beyond Frisco/Plano, citing his recent sale of a home in Southlake to the Toyota CFO, and another Toyota C-level executive chose a home in Dallas’ uptown area, he said.

In terms of home buyers’ preferences, Mathews said her buyers are increasingly influenced by home improvement reality shows and expect resale homes to be “like-new” in terms of upgrades. She added that this desire to “get what they want” drives many of her clients to buy lots in which they can build a custom home to their liking.

Also discussed was a growing desire for smaller, energy-efficient, low maintenance homes, mostly by empty nesters. Egan cited the success of American Legend Homes’ zero-lot-line project The Villas at Castle Hills that offers smaller homes loaded with luxury upgrades. The neighborhood opened less than a year ago and is nearly sold out, he said.

Wilson cited recent statistics that supported this trend, saying the growth in the luxury sub-market for new homes (priced $401,000 and up) has seen a 55.8 percent increase in starts since last year.

Held at The Melrose Hotel in Dallas, the roundtable breakfast attracted local real estate industry leaders, including John F. Crawford, president and CEO of Downtown Dallas Inc., who cautioned the audience that in spite of these trends, there is an enormous demographic looking for something other than traditional single-family home product and who doesn’t necessarily aspire to home ownership. This is evidenced in the strong numbers of multi-family projects that continue to be introduced and absorbed in the market and will likely be explored in a future D CEO Magazine roundtable discussion.

The full contents of the roundtable will be published in a future D CEO Magazine article. American Legend Homes is a Bright Industries company.

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Bright Realty’s Apartment Development featured in Dallas Morning News

The front page of the business section of the Dallas Morning News featured Bright Realty's upcoming luxury apartment project, Discovery at The Realm,... Read more »

The front page of the business section of the Dallas Morning News featured Bright Realty's upcoming luxury apartment project, Discovery at The Realm, which gets underway with a ground breaking this month.

Bright Realty will develop the first phase of the project, which includes 423 units in three podium-style buildings, with a lakeside promenade, resort-style swimming pool and abundant open space. Located at the southeast corner of Windhaven Parkway and Castle Hills Drive in Castle Hills, the project is expected to cost $75 million, and the first units will deliver in Spring 2016.

Discovery at The Realm is part of The Realm at Castle Hills, a planned mixed-use project that will add office buildings, 5,000 apartments and over 450,000 square feet of retail and restaurants along the busy State Highway 121 corridor. Other notable projects in the immediate vicinity cited by the Dallas Morning News include Nebraska Furniture Mart, Toyota's planned headquarters, Crown Centre at Castle Hills, and Castle Hills Marketplace which opens this spring and brings the first Kroger Marketplace to the area.

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Bright Realty Delivers 379 Lots to Castle Hills

Bright Realty delivered 379 lots for single-family homes to its growing Castle Hills community in Lewisville, Texas. Bright Realty is the developer of... Read more »

Bright Realty delivered 379 lots for single-family homes to its growing Castle Hills community in Lewisville, Texas. Bright Realty is the developer of Castle Hills and in the past year has delivered a total of 523 lots for single-family residential home construction. These 523 lots comprise Castle Hills' newest neighborhoods: 64 lots for The Villas which is nearly sold-out; 80 lots for Castle Hills Southeast which began selling this spring; and 379 lots for Castle Hills Northeast which began selling this month.

With these latest lots, the total number of single-family homes in Castle Hills is 3,653, making Castle Hills DFW's fourth largest active master-planned community, with continuous new home construction activity spanning 15-plus years. In the coming months, Bright Realty plans to deliver 90 more lots as part of the second phase of The Villas. In addition, Castle Hills plans to acquire 400-500 more lots for single-family homes in coming years, with Bright Realty as the developer.

Bright Realty is also developing the first phase of Discovery at The Realm, a multi-family project with over 4,000 units projected at build-out. Discovery at The Realm is part of The Realm at Castle Hills, a planned mixed-use project to be built along State Highway 121 frontage with Bright Realty as the developer. Bright Realty is a Bright Industries company.

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Crown Centre Groundbreaking Featured in Dallas Business Journal

Crown Centre at Castle Hills, a planned billion-dollar anchor development, was featured in today's Dallas Business Journal. Bright Realty has commenced... Read more »

Crown Centre at Castle Hills, a planned billion-dollar anchor development, was featured in today's Dallas Business Journal. Bright Realty has commenced land development activities for Crown Centre, which is planned as a three million-square-foot corporate office park in Lewisville, Texas, to be developed over a period of 12-20 years. The article compared Crown Centre to Hall Office Park in Frisco, citing similarities in size and scope. Like Hall Office Park, Crown Centre is envisioned as an integrated corporate campus, with a lake for water views and outdoor art installations.

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American Legend Homes Tenth Largest Homebuilder in North Texas

American Legend Homes retained its #10 ranking in the Dallas Business Journal’s annual report on North Dallas’ largest homebuilders. Combined starts for... Read more »

American Legend Homes retained its #10 ranking in the Dallas Business Journal’s annual report on North Dallas’ largest homebuilders. Combined starts for American Legend Homes and its custom homebuilding division Belclaire Homes were 496 for 2013, compared to 431 in 2012. The report also noted American Legend Homes’ average sales price of $376,528, which is well above the sales price of $318,647 which was reported to be the average among all homebuilders surveyed. American Legend Homes is currently building new homes in North Dallas’ best areas including Allen, Carrollton, Castle Hills, Flower Mound, Frisco, Keller, Lantana, McKinney, The Tribute and Prosper ISD. American Legend Homes is a Bright Industries company.

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The Lakes at Castle Hills Ushers in New Era with Transition to Private Club

The Lakes at Castle Hills surpassed another important milestone this month with its transition to private club status. As the newest private country club... Read more »

The Lakes at Castle Hills surpassed another important milestone this month with its transition to private club status. As the newest private country club to join the DFW market in several years, The Lakes’ transition to a fully private club means that the course owner and operator, Bright Realty, is one step closer to fulfilling its mission to provide a level of service to its members that is unparalleled in the market.

Since making the initial announcement of the transition to private club status last fall, The Lakes has attracted new members. The transition to private status is part of the overall improvements planned by Bright Realty, who took over ownership of the club and course in 2010. Since then, The Lakes has completed an extensive course renovation to the original Jay Morrish layout, as well as adding an aquatic center with resort-style swimming pool and comprehensive tennis program and center that was recently featured in the Dallas Tennis Association magazine.

The most recent phase of club renovations added a 4,000-square-foot fitness center. The Lakes is currently underway with a clubhouse expansion that will add over 9,000-square-feet for upgraded locker rooms and cart storage area. Upon completion of these enhancements, The Lakes will commence on a remodel and expansion of its banquet space, with the addition of a luxury spa and a 19th hole.

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American Legend Homes makes The Top 100 List!

Bright Industries homebuilding organization American Legend Homes ranked #62 on the Dallas Business Journal’s “Top 100 Private Companies” list published... Read more »

Bright Industries homebuilding organization American Legend Homes ranked #62 on the Dallas Business Journal’s “Top 100 Private Companies” list published today. The ranking is based on American Legend Homes’ 2012 revenue of $132.16 million which includes revenues from subdivisions Belclaire Homes and Avanti Custom Homes. Headquartered in Castle Hills in Lewisville, Texas, American Legend Homes was the only Lewisville-based company to make the Top 100 list. The list also cited American Legend Homes’ 2011 revenues of $72.32 million.

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American Legend Homes Ranks Tenth Among North Texas Homebuilders

The Dallas Business Journal ranked American Legend Homes as the tenth largest homebuilder in North Texas for 2012 based on starts. Combined starts for... Read more »

The Dallas Business Journal ranked American Legend Homes as the tenth largest homebuilder in North Texas for 2012 based on starts. Combined starts for American Legend Homes and its custom homebuilding division Belclaire Homes equaled 431 for 2012 versus 385 for 2011. More impressive is the fact that among the top ten homebuilders noted, American Legend Homes recorded the highest average home price at $343,281. American Legend Homes is currently building new homes in North Dallas’ best subdivisions including Castle Hills, Light Farms, Newman Village, The Tribute and Flower Mound.

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